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Buzz Marketing, commonly called Viral Marketing, represents one of the most ambitious and effective techniques in the modern marketing landscape. It is a strategy that aims to make consumers themselves become propagators of a brand’s message by sharing content in their networks and communities.

The term ‘viral’ is derived from the way viruses spread, and in the context of marketing, the idea is that the message or content spreads quickly, often organically. Viral campaigns are often characterized by creativity, humor or emotional value, elements that drive the viewer to share. However, the success of these campaigns is difficult to predict and requires a deep understanding of the target audience.