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The “click” refers to the action a user performs when pressing a link, button, image, or any interactive element within a website or application. This action is fundamental to online navigation and interaction with digital content. In digital marketing terms, click-through is an essential metric that indicates user interest in an ad, link, or call-to-action (CTA). Measuring clicks helps to evaluate the effectiveness of PPC (pay-per-click) campaigns and their impact on CTR (click-through rate), providing insights into user behavior and preferences.