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Community engagement refers to the level of participation and commitment that members of a digital community have with the content and activities of a brand or entity. This involvement is manifested through various actions such as comments, likes, shares, mentions and the use of specific hashtags. High community involvement indicates strong engagement and an active and positive relationship between the brand and its followers.

To achieve higher community engagement, it is critical to maintain a content strategy that encourages interaction and follower retention. This includes creating relevant and quality content, responding in a timely manner to comments and messages, and using tactics that increase the visibility and virality of content, such as hashtags. Measuring and encouraging this engagement is key to building a strong and loyal community, thus improving overall engagement and long-term follower retention.