Skip to main content

Email marketing is a strategy that involves the use of email to promote products, services or content to an audience. It is one of the oldest forms of digital marketing, but is still incredibly effective, offering one of the highest returns on investment of any marketing tactic.

Email marketing campaigns can range from simple newsletters, new product announcements, special promotions to automated campaigns that are triggered based on user behavior. One of the biggest advantages of email marketing is the ability to segment and personalize messages for different target groups.

With today’s email marketing tools, companies can create highly segmented campaigns, track open, click and conversion rates, and optimize their efforts based on real data.

A relevant metric for email marketing strategies is the bounce rate, where we distinguish between hard bounce and soft bounce.