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Follower retention refers to the ability of a brand, individual or entity to maintain its current followers on social networks over time. This metric is crucial for assessing audience loyalty and engagement with published content.

High follower retention indicates that the content is relevant and valuable to the audience, while low retention may signal the need to adjust the content or communication strategy.

Maintaining high follower retention is vital for sustainable growth and success on social platforms. To retain followers, it is essential to provide quality, relevant and consistent content, interact regularly with the audience, respond to their comments and messages, and maintain an active and authentic presence. In addition, engagement strategies, such as contests, polls and exclusive content, can strengthen the relationship with followers and increase their loyalty.