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The interaction rate is a percentage that indicates the number of interactions your content receives in relation to the total number of people who have seen it. This metric is critical to evaluate the effectiveness and engagement your content generates among your audience. A high interaction rate indicates that your content is resonating with your audience and generating positive actions.

It is typically calculated by dividing the total number of interactions by the total number of impressions of the content, and then multiplying by 100 to get the percentage. Interactions can include likes, comments, shares, link clicks, video plays, survey responses, among other forms of engagement with your content.

It is important to analyze interaction rate in conjunction with other metrics such as reach, impressions and conversions to gain a deeper understanding of the overall performance of your posts. In addition, by monitoring and comparing the engagement rate of different posts, you can identify which types of content and strategies work best, and thus optimize your content strategy to improve engagement with your audience.