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Keyword research is the process by which a systematic investigation and detailed analysis of the words or combinations of words, known as keywords, that Internet users enter in search engines to find specific content is carried out. The purpose of this research is to identify strategic and relevant terms for a business or web page, in order to incorporate them in the creation and optimization of content.

This process is essential to improve the site’s visibility in search engine rankings and optimize its SEO. In addition, keyword research involves the study of competitors and the analysis of market fluctuations and trends in search terms, which contributes to better indexing of content and more effective positioning in search results.