A landing page is a web page designed specifically for visitors to perform a particular action, such as subscribing to a newsletter, downloading an eBook, or purchasing a product. These pages are optimized to convert visitors into leads or customers.
A good landing page focuses on a single action and eliminates any distractions that could divert the visitor from that action. This means they often won’t have common navigation menus, multiple links, or irrelevant information.
The key elements of an effective page include an attractive headline, a clear CTA (Call to Action), relevant images, testimonials or social proof and a concise description of the benefits of the product or service. The effectiveness can also be measured through its conversion rate, that is, the percentage of visitors who take the desired action.
