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Lead nurturing is an inbound marketing strategy focused on developing and building relationships with new leads, with the goal of guiding them through the conversion funnel and eventually converting them into customers. This process involves sending relevant and personalized content to potential customers at different stages of their buying journey to maintain their interest, educate them about the company’s products or services, and build trust in the brand.

Lead nurturing is an ongoing process, which is based on the idea that leads may not be ready to buy right away when they show initial interest in a company or its products. Rather than trying to close a sale right away, lead nurturing focuses on providing leads with the information and support they need at every stage of their decision-making process. In addition, it can help build lasting relationships with potential customers, which can lead to repeat sales and future referrals.