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Meta Tags are fragments of HTML code that, although not visible to the user browsing a web page, provide essential information to search engines about the content of said page.

These tags can determine how a page’s title and description are displayed in search results and, in some cases, can influence SEO rankings. The most common Meta Tags are title, description, and keyword tags, although there are many others that are used for different purposes, such as indicating the character encoding of a page or providing information about the author.