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Privacy by design is a concept that suggests that privacy should be a central consideration in the design and development of products, services and systems from their initial stages.

Rather than being an add-on or an afterthought, privacy by design argues that privacy protection should be inherent in the architecture and functionality of any technological development.

This implies that technology solutions should be created to minimize data collection and retention, ensure anonymization of users, and provide robust protections against intrusion and misuse. This approach not only benefits users by protecting their rights, but can also offer competitive advantages to companies by building trust and complying with increasingly stringent data protection regulations.