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Social media reach refers to the total number of unique users who have viewed your content during a specific period. It is a fundamental metric for assessing the visibility and potential impact of your posts. Reach can be organic, i.e. achieved naturally through shared content and without paying for promotions, or it can be paid, when advertising is used to expand the target audience.

Measuring reach provides you with insights into the effectiveness of your social media content and distribution strategies. Through analytical tools, you can understand how many people have potentially been exposed to your messages, which is crucial to adjust and optimize your campaigns. In addition, reach also helps to evaluate the penetration and diffusion of your brand or messages within the digital community, being a key indicator to measure the success of your social media presence.