Remarketing, also known as retargeting, is an advanced and strategic technique in the field of digital marketing. Its main objective is to re-engage those users who had some kind of interaction with a brand or website but did not carry out a desired action, such as a purchase, subscription or registration.
This re-engagement is done by displaying personalized ads to these users as they browse other websites or social media platforms. Remarketing ads are often extremely relevant, as they are based on the user’s previous behavior, showing products or services that have already piqued their interest.
This technique relies on cookies and other tracking methods to identify these users and show them the right content. It is an effective way not only to keep a brand or product present in the consumer’s mind, but also to increase the probability of conversion, since it seeks to resolve objections or doubts that initially prevented the action.
