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The term SERP, acronym of Search Engine Results Page, refers to the page that a search engine displays after performing a query. It presents a list of results that the search engine algorithm considers most relevant to the user’s search. These results can be organic or paid and vary in format, including text, images, videos, among others.

The SERP is generated by the search engine algorithm in response to the keyword entered by the user through a browser. SEO plays a crucial role in ranking SERP results as it involves optimizing the content and structure of the website to improve its ranking in search results.