Website visits are a fundamental metric in web traffic analysis, often considered among the most relevant KPIs. They refer to the total number of times a web page is requested by users during a specific period of time. Each time a user accesses a web page, it is recorded as a visit.
Visits to a website are important because they provide information about the popularity and reach of the site, and can be used to evaluate the effectiveness of a marketing strategy, the relevance of the site’s content, the quality of the user experience, and the overall performance of the site.
It is important to note that one visit does not necessarily equate to a single user, as the same user may generate multiple visits by accessing different pages of the site or returning to the site at different times.
