Design Thinking

Design Thinking is the intersection of people’s needs, technical feasibility and business viability (Tim Brown, 2008).

The term Design Thinking was first coined by Nobel Prize winner Herbert Simon in his book “The Science of the Artificial” (1969).

The term was forgotten for a long period of time until 2008, when Stanford University professor Tim Brown developed the methodology initiated by the economist. He conceptualized the Design Thinking methodology by defining five stages and linking them to User-Centered Design (UCD).

The phases of Design Thinking would be: Empathize, Define, Ideate, Prototype and Test.

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