Geotargeting is the practice of delivering targeted content or advertisements to users based on their geographic location. This can be determined through the user’s IP address, GPS data from mobile devices or even through specific settings in certain applications or browsers.

Geotargeting is especially useful for companies that have region-specific offerings, for local advertising campaigns or to tailor content based on regional preferences and behaviors. For example, a restaurant chain can use Geotargeting to show ads for a special offer only to users who are near one of its locations.

In addition to advertising, Geotargeting can also be used to personalize the user experience on a website by displaying relevant content based on the visitor’s location.