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CPM, which comes from Cost Per Thousand, refers to the price an advertiser pays for every 1,000 impressions of their ad. Instead of focusing on clicks or conversions, CPM focuses on visibility and brand awareness.

CPM is an essential KPI to evaluate the performance of advertising campaigns in terms of reach and exposure. By measuring the cost per thousand impressions, advertisers can determine the effectiveness and profitability of their branding efforts and compare the performance of different advertising strategies.