Article written by Javier Llavador
The seed of FJ Intelligence was not planted in the digital era, but in the quietness of my room at my parents’ house, where a piece of family history marked what in the future would become the origin of my company’s logo.Founded 10 years ago, FJ Intelligence, was born with a vision of the future. But with a deep connection to the past.
Among the memories I cherish most fondly is an exercise of precision and patience: a technical drawing drawn by my grandfather Paco Piqueras when he was studying Industrial Engineering in 1944. In those days, straight lines and perfect curves did not emerge from a click, but from the meticulous handling of the drawing pen. There was no room for error. Every line was final. And every curve a compromise.
This exercise entitled, Normal and elongated hypocycloid (roulette radius = 1/4 base radius) made with such dedication, became the inspiration for our logo. For months, together with my colleague and friend Javier de Pascual, we sought to capture the essence of Intelligence and the solutions we would offer in what that drawing represented. I wanted my logo to represent interconnectivity, synergy between data and strategy and the union of collection and action.
Vídeo realizado hace 10 años con el proceso de diseño del logo.
The result was a representation that evoked the cycle of intelligence with a hypnotic design, which, like my grandfather’s curves, combines art and science. It is more than a symbol: it is a testimony to the continuity of a legacy. A bridge between artisanal wisdom and technological innovation.
With its central pattern, our logo embraced and embraces a global and dynamic approach, reflecting the constant search for unexplored opportunities in information. It is a tribute to the vision of my grandfather, who, in the simplicity of his tyroline, already understood what FJ Intelligence holds today: knowledge is a continuous journey, where information is transformed into Intelligence and Intelligence into action.
Thus, each element of our logo not only identifies FJ Intelligence in the market; it is a palpable commitment to excellence, a promise of continuous innovation. And, above all, it is a tribute to Paco, my grandfather, whose hand-drawn artwork became the emblem of our effort to illuminate the path of Strategic Intelligence.
This exercise now occupies a place of honor at the entrance of the FJ Intelligence office. Framed and preserved, it serves as an example not only to me, but to everyone who walks through our doors, reminding us of the meticulousness and commitment to excellence that my grandfather Paco Piqueras instilled in his work.
A constant source of inspiration that reminds us that while tools and technologies may evolve, the essence of precision, effort and strategic vision are eternal. This drawing, now a corporate treasure, symbolizes the union of the past with our innovative present and is the perfect metaphor for FJ Intelligence’s journey: a path delineated by the wisdom of yesterday, guiding our gaze into the future.
Ejercicio en las oficinas de FJ Intelligence.